FX Africa Founder and Chairman Sean Maloney

Local foreign exchange retailer FX Africa and global forex giant Travelex have announced a new partnership that will see FX Africa becoming the retail representative for Travelex in South Africa with immediate effect. Travelex wanted a local operator to work with so that their worldwide experience could be quickly leveraged into the South African market.

“The partnership will mean better-than-ever service for customers,” says FX Africa Founder and Chairman Sean Maloney.

Maloney also points out that the benefits of FX Africa’s partnership with Travelex will be synergistic for both companies. South African consumers who come to trust the Travelex brand at home will immediately recognise it and trust it when they travel overseas. “We want to create that home-away-from-home feeling and sense of security for our customers.”

Maloney adds, “What this also means for the customer is that we can offer a service, for the first time, that is supported worldwide. There is no-one else who can do that.”

Maloney says that though the new partnership means bigger and better things for the customer, FX Africa will work hard to maintain the excellent levels of personal service it has become known for. “We are trying to keep a similar structure as we grow and as the partnership develops. As far as the customer is concerned, they can phone anyone in the company, and receive the help they require. We want all of our staff to be accountable and professional.”

Maloney adds that FX Africa is already operating in seven African locations other than South Africa at the moment and looks forward to further expansion on the continent in the years ahead.

FX Africa is a company with its roots firmly in Africa, having started as a single retail outlet at the Victoria Falls in 1995.

Maloney says he hopes that the partnership will mean FX Africa and Travelex will have a good chance of winning new contracts to operate retail branches at airports. “Travelex is the world’s biggest player in airports by a long shot. Airport locations have the most customer traffic by far,” he says.